Marketing Content Creation
For beginner and intermediate Level
Dr. Amr Yehia Lashin
Course Objectives
This course is designed to provide you with everything you need to know in order to be a professional in writing content, which will take us to the idea of defining the nature of the customer.
As well as how to deal with Facebook and how to make funded ads, and create what is called a marketing funnel, which is a way to move customers through certain steps to the stage of buying or interacting with you.
Also, a very important part has been added about the transition to the automatic form of customer follow-up and advertising access, as if you are installing a machine to improve the process of communicating with customers.
And this will be in a practical way and with the application of practical models to benefit.
Course Content
First: Content Creation
- Introducing content writing
- Different types of content
- The difference between Cuban Writing and Content Writing (Copy writing & Content writing)
- The buyer's decision-making journey (Customer Journey).
- Determine the target group personality (Persona)
- Buying sentiment
- Marketing Strategy
- Various marketing channels .
- Steps to writing a successful essay
- How do you write catchy titles?
- Templates for writing headlines
- How to write an attention-grabbing introduction?
- Introduction writing examples
- How to write a call to action).
Second: Facebook marketing
- Marketing funnel and its importance (Sales Funnel).
- How to make a landing page)).
- How to create your own page, Facebook Page.
- The Difference between the page and the group
Facebook Page Vs Facebook Group.
- The most mistakes we make in managing the page and group.
- How funded ads work and their different types, Facebook Ads.
- The most famous mistakes that cause lack of spread on Facebook.
Third: Switching to the automatic system:
- Advantages and disadvantages of the automatic system.
- The most important software you need.
- Models of the automatic system.